Excerpt from story contributed by Kelowna Capital News as reported on www.bclocalnews.com

Maternity and public health nurses within Interior Health, through their involvement with the province-wide Period of PURPLE Crying Prevention Program, have made it their mission to make sure parents and caregivers know the period of PURPLE crying is normal and there are things they can do to cope.

When a baby is born Interior Health maternity nurses and/or midwives provide parents with a DVD that explains this phase.

Public health nurses follow up once parents are home with their newborn to reinforce the message, make sure parents have viewed the DVD and answer any questions they may have.

Their work, and the work of nurses province-wide, is making a difference in eliminating shaken baby syndrome.

In 2010, interim evaluation results from the provincial Period of PURPLE Crying Prevention Program show a 31 per cent reduction in visits to B.C. Children’s Hospital Emergency Room for crying complaints involving infants up to six months of age.

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