The Period of PURPLE Crying is designed and approved by pediatricians, public health nurses, child development experts and parents. The program materials are:
- Educational, attractive and relevant to all parents of newborns
- Relevant for all parents while emphasizing the dangers of shaking a baby
- Clear, memorable, and meaningful with a positive message
- Presented at a grade 3 language level
- Representative of multicultural and ethnic backgrounds
- Acceptable to public health nurses; no bottles or blankets
Below are a few samples from the Period of PURPLE Crying video, booklet and reminder card and some clips from the Crying, Soothing and Coping: Doing What Comes Naturally video.
The program materials include:
Booklet + Web and Mobile App
- Available in English, Spanish and French
- Full color 10-page booklet
- Parent Reminder Card
- Web and mobile app including:
- 10-minute PURPLE Crying video
- 17-minute Crying, Soothing, Coping: Doing What Comes Naturally video
- 10-page e-booklet
The mobile app is a useful and informative tool for parents to not only learn about normal infant crying and the dangers of shaking a baby, but it also addresses other extremely important health and safety topics. The app also features a baby tracker and news section that is continually updated. Please watch the video below to learn about all the unique features of the Period of PURPLE Crying mobile app.
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